FOR IMMEDIATE RELEASE:
Newport Beach, California
January 17, 2010
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Engagem3nt On The Move!

Kathi Moore, CEO of DRTV agency Engagem3nt, Inc., announces a new address, and the addition of two new employees. The agency is now located at 4667 MacArthur Boulevard, Suite 300, Newport Beach, CA 92660. Phone Number 949-528-3144. Fax Number 949-213-9440. Engagem3nt has also added two new employees, Jessica Groot as Media Coordinator and Linh Cao as Accounting Manager. Moore comments, "We're pleased with the new location and thrilled to have Jessica and Linh join our team! 2011 should be a great year for Engagem3nt, and our industry as a whole."

• ENGAGEM3NT,  www.engagem3nt.com is a full service, response driven advertising agency, specializing in lead and order generating direct response marketing and advertising to the multi-cultural marketplace.  For Information contact Kathi Moore, kathi@engagem3nt.com  949-528-4362 x 3144 x 302, or text KATHI to 67777.

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FOR IMMEDIATE RELEASE:
Newport Beach, California
October 1, 2010
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Leading Australian Cosmetics retailer and DRTV powerhouse HiLife Health & Beauty partners with Engagem3nt for U.S. product introductions.

Concurrent launch of English and Spanish language campaigns planned for October.

Peter Nicholas, CEO comments, "HiLife has achieved amazing success in our homeland of Australia, and we are smashing it in the UK and New Zealand.  The United States is the true home of direct response, and we are confident of success in the US with our first product introduction, Wrinkle Freeze"

The launch, managed by Kathi Moore, President and CEO of Newport Beach, CA based Engagem3nt, Inc., will include both English language, and Spanish language television, print, online and mobile components.  Says Moore, "HiLife's entrance into the US marketplace is unprecedented.  Never before has a Direct Response product launch so comprehensively embraced a multi-channel, and multi-cultural launch strategy.  Their inclusion of the Spanish language market is yet another illustration of the marketing acumen of HiLife CEO Peter Nicholas."

Wrinkle Freeze is the first in what HiLife promises will be a long list of new product introductions into the US direct response marketplace.

• ENGAGEM3NT,  www.engagem3nt.com is a full service, response driven advertising agency, specializing in lead and order generating direct response marketing and advertising to the multi-cultural marketplace.  For Information contact Kathi Moore, kathi@engagem3nt.com  949-528-4362 x 3144 x 302, or text KATHI to 67777.

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MARCH 27, 2010 : engagem3nt announces appointment of Executive Vice President, Strategic Planning.           

FOR IMMEDIATE RELEASE:
Newport Beach, California
March 29, 2010
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ENGAGEM3NT announces appointment of Executive Vice President, Strategic Planning.                 
Sergio Lopez, A fifteen year veteran of multi-cultural marketing and advertising, has joined US Hispanic direct response agency Engagem3nt, as Executive Vice President, Strategic Planning.  Sergio is a recognized leader in brand building and new product development in the US Hispanic market.

Among his credits, Sergio counts planning and management of integrated marketing programs for Epana Networks  calling card products, including Club Bienestar, Mi Carnal, and others.  Sergio also opened the first new product development department in the US beverage industry to exclusively target Mexican immigrant consumers.  His deep experience in marketing to the US Hispanic community encompasses products - Jarritos, Mineragua, Sidral Mundet, and Sangria Señorial; services such as travel and relocation; and retail.  Sergio also managed the largest account in US Hispanic advertising, SBC Communications, across a broad range of media platforms. Sergio is also a pioneer in using mobile marketing and other digital technology to engage the US Hispanic consumer.

Engagement CEO, Kathi Moore, says “Sergio is a wonderful addition to the agency.  His product development and brand building background is a perfect complement to our direct response strength.  His multi-cultural expertise will be invaluable in creating meaningful messaging that reaches our core US Hispanic consumer.”
With Engagem3nt, Sergio lends his understanding of the US Hispanic consumer and culture to developing marketing strategy and creative positioning that will resonate with the audience.  Sergio holds an MBA from UCLA’s Anderson School of Management.

• ENGAGEM3NT,  www.engagem3nt.com is a full service, response driven advertising agency, specializing in lead and order generating direct response marketing and advertising to the multi-cultural marketplace.  For Information contact Kathi Moore, kathi@engagem3nt.com  949-528-4362 x 3144 x 302, or text KATHI to 67777.

CLICK HERE TO VIEW PRESS RELEASE