KATHI MOORE
President/Chief Executive Officer

Kathi Moore has been successfully navigating the Direct Response waters
since 1984. For the past decade, Kathi has focused her attention on bringing successful English language advertisers into the US Hispanic marketplace, garnering her reputation as a leading expert in direct response advertising to the multi-cultural marketplace. As President and Chief Executive Officer at ENGAGEM3NT, she is responsible for overall operations, client service and new business development. IIn addition, she lends her experience to driving strategy for new product launches, creative development and direct marketing consultation.

Prior to launching ENGAGEM3NT, Kathi was Senior Vice President at Quigley-Simpson Multi-Cultural where she spearheaded the creation of the agency’s multi-cultural marketing division.

Kathi started her career working in the education sector, driving television planning for National Education Centers, Inc., at the time the nation’s leading chain of proprietary schools. Subsequently she has worked both agency and client side at leading companies such as Ogilvy & Mather, FHP Healthcare, Western Dental Centers, Inc., The Phonics Game, Hooked on Phonics, Kaplan Education, Prolong Automotive Products and more.

Kathi sits on the Advisory Board of Electronic Retailing Magazine, and is a member of the Electronic Retailing Association, serving on their US Hispanic Council. She is also a member of the Direct Response Marketing Alliance, and the Direct Marketing Association.

AVA HESAMI
Executive Vice President

Ava is a passionate advocate of the strength and value of marketing to the US Hispanic Community. For the past 14 years, Ava has specialized in the creation of strategically sound and performance oriented US Hispanic direct response television.

Ava has fourteen years of media buying experience. The knowledge she has gained over the last ten years working with many of the leading US Hispanic DRTV advertisers, allows her to provide clients with laser like insight into the intricacies of US Hispanic media.

As Executive Vice President and Partner at ENGAGEM3NT, she ís responsible for the overall operations, new business development and client services. In addition, she responsible for all media planning and placement for the agency.

Ava has applied her skills diligently on behalf of clients including Body By Jake, 6 Seconds ABS, Little Giant Ladder, Power Juicer, Dual Action Cleanse, NX Health Systems, Infrawave Oven Black & Decker, AIG Insurance, 800 Credit Card Debt, Prudent Choice, Reliant International, Sylmark, Iceland Health, TriStar Products, Telebrands Products, Walk Fit, and Ronco.

Prior to creating Engagem3nt , Ava was Executive Vice President at Capital Media, where she sat on the Board of Directors and was instrumental in creating success for her clients. Ava is a Member of the Electronic Retailing Association, currently serving as a Chairperson on the US Hispanic Council. Also Member of DRMA and DMA.